Aaron Lyndon
Hamilton, New Zealand
01Who I actually am

I am not the best in the world at any one thing.

That is the confession, and it is also the value.

I have run the commercial side of a business and carried the number. I have designed products and built them. I have founded, cofounded, hired and shipped. None of that makes me the deepest engineer or the sharpest designer in any room.

What it makes me is the person who can hold the whole thing at once. The founder's why, the customer's moment, the interface, the model, the build, and what it costs. There is no handoff, so nothing gets lost in one.

I ask why until it reaches the bottom. Not to be difficult: the surface request and the actual problem are different objects about half the time.

01Why is it like that?
02Is that true, or is that just how it has always been?
03Who is this actually for, and what are they doing ten seconds before they open it?
04What is it costing you while it does not exist?
05What could we cut and still learn the same thing?